Privacy Statement (UK)

This privacy statement was last updated on 29 October 2024 and applies to citizens and legal permanent residents of the United Kingdom.

In this privacy statement, we explain what we do with the data we obtain about you via https://www.avtree.co.uk. We recommend you carefully read this statement. In our processing we comply with the requirements of privacy legislation. That means, among other things, that:

  • we clearly state the purposes for which we process personal data. We do this by means of this privacy statement;
  • we aim to limit our collection of personal data to only the personal data required for legitimate purposes;
  • we first request your explicit consent to process your personal data in cases requiring your consent;
  • we take appropriate security measures to protect your personal data and also require this from parties that process personal data on our behalf;
  • we respect your right to access your personal data or have it corrected or deleted, at your request.

If you have any questions, or want to know exactly what data we keep of you, please contact us.

1. Purpose, data and retention period

We may collect or receive personal information for a number of purposes connected with our business operations which may include the following: (click to expand)

1.1 Contact – Through phone, mail, email and/or webforms

For this purpose we use the following data:

  • A first and last name
  • A home or other physical address, including street name and name of a city or town
  • An email address
  • A telephone number
  • Commercial information, including records of personal property, products or services purchased, obtained, or considered
  • Audio, electronic, visual, thermal, olfactory, or similar information

The basis on which we may process these data is:

Upon the provision of consent.

Retention period

We determine the retention period according to fixed objective criteria: Due to the nature of our business, Arbor Vitae Arboriculture consider it necessary to retain Customer details and enquiry information indefinitely within our secure in-house data storage systems and email account(s). This is to allow us to retrieve previously submitted details in the event of future communications as well as for professional liability issues, such as if a claim is made against the business. Information submitted via contact form on our website will also be temporarily stored within our secure website interface and database to ensure your enquiry is received.

1.2 To support services or products that a customer wants to buy or has purchased

For this purpose we use the following data:

  • A first and last name
  • A home or other physical address, including street name and name of a city or town
  • An email address
  • A telephone number
  • Commercial information, including records of personal property, products or services purchased, obtained, or considered
  • Audio, electronic, visual, thermal, olfactory, or similar information

The basis on which we may process these data is:

It is necessary for the execution of a contract or preliminary procedures related to a contract to which the data subject is a party.

Retention period

We determine the retention period according to fixed objective criteria: Due to the nature of our business, Arbor Vitae Arboriculture consider it necessary to retain Customer details and enquiry information indefinitely within our secure in-house data storage systems and email account(s). This is to allow us to retrieve previously submitted details in the event of future communications as well as for professional liability issues, such as if a claim is made against the business. Information submitted via contact form on our website will also be temporarily stored within our secure website interface and database to ensure your enquiry is received.

1.3 Compiling and analyzing statistics for website improvement.

For this purpose we use the following data:

  • Internet activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an Internet Web site, application, or advertisement
  • Geolocation data

The basis on which we may process these data is:

Upon the provision of consent.

Retention period

Upon termination of the service we retain this data for the following period: Google Analytics (GA4) visitor data is anonymised with a data retention period of 14 months..

2. Sharing with other parties

We only share or disclose this data to processors for the following purposes:

Processors

Name: Third Party Service Providers
Country: United Kingdom
Purpose: To retain and improve our website and provide information regarding the Company and our services to our Customers and prospects. To keep our IT systems, website and communication methods functioning and secure. To complete our Company accounts and to maintain Company compliance.

3. Cookies

Our website uses cookies. For more information about cookies, please refer to our Cookie Policy. 

4. Disclosure practices

We disclose personal information if we are required by law or by a court order, in response to a law enforcement agency, to the extent permitted under other provisions of law, to provide information, or for an investigation on a matter related to public safety.

If our website or organisation is taken over, sold, or involved in a merger or acquisition, your details may be disclosed to our advisers and any prospective purchasers and will be passed on to the new owners.

We have concluded a data processing agreement with Google.

Google may not use the data for any other Google services.

The inclusion of full IP addresses is blocked by us.

5. Security

We are committed to the security of personal data. We take appropriate security measures to limit abuse of and unauthorised access to personal data. This ensures that only the necessary persons have access to your data, that access to the data is protected, and that our security measures are regularly reviewed.

6. Third-party websites

This privacy statement does not apply to third-party websites connected by links on our website. We cannot guarantee that these third parties handle your personal data in a reliable or secure manner. We recommend you read the privacy statements of these websites prior to making use of these websites.

7. Amendments to this privacy statement

We reserve the right to make amendments to this privacy statement. It is recommended that you consult this privacy statement regularly in order to be aware of any changes. In addition, we will actively inform you wherever possible.

8. Accessing and modifying your data

If you have any questions or want to know which personal data we have about you, please contact us. You can contact us by using the information below. You have the following rights:

  • You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
  • Right of access: You have the right to access your personal data that is known to us.
  • Right to rectification: you have the right to supplement, correct, have deleted or blocked your personal data whenever you wish.
  • If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
  • Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
  • Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.

Please make sure to always clearly state who you are, so that we can be certain that we do not modify or delete any data of the wrong person.

9. Submitting a complaint

If you are not satisfied with the way in which we handle (a complaint about) the processing of your personal data, you have the right to submit a complaint to the Information Commissioner’s Office:


Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

10. Data Protection Officer

Our Data Protection Officer has been registered with the Information Commissioner’s Office. If you have any questions or requests with respect to this privacy statement or for the Data Protection Officer, you may contact Mike Charkow, or via info@avtree.co.uk.

11. Children

Our website is not designed to attract children and it is not our intent to collect personal data from children under the age of consent in their country of residence. We therefore request that children under the age of consent do not submit any personal data to us.

12. Contact details

Arbor Vitae Arboriculture Ltd
8 Harbour Place
Burntisland
Scotland
KY3 9DP
United Kingdom
Website: https://www.avtree.co.uk
Email: info@avtree.co.uk
Phone number: 07917 335 066

Annex

hCaptcha

 

We use the hCaptcha security service (hereinafter “hCaptcha”) on our website. This service is provided by Intuition Machines, Inc., a Delaware US Corporation (“IMI”). hCaptcha is used to check whether user actions on our online service (such as submitting a login or contact form) meet our security requirements. To do this, hCaptcha analyzes the behavior of the website or mobile app visitor based on various characteristics. This analysis starts automatically as soon as the website or mobile app visitor enters a part of the website or app with hCaptcha enabled. For the analysis, hCaptcha evaluates various information (e.g. IP address, how long the visitor has been on the website or app, or mouse movements made by the user). The data collected during the analysis will be forwarded to IMI. hCaptcha analysis in the “invisible mode” may take place completely in the background. Website or app visitors are not advised that such an analysis is taking place if the user is not shown a challenge. Data processing is based on Art. 6(1)(b) of the GDPR: the processing of personal data is necessary for the performance of a contract to which the website visitor is party (for example, the website terms) or in order to take steps at the request of the website visitor prior to entering into a contract. Our online service (including our website, mobile apps, and any other apps or other forms of access offered by us) needs to ensure that it is interacting with a human, not a bot, and that activities performed by the user are not related to fraud or abuse. In addition, processing may also be based on Art. 6(1)(f) of the GDPR: our online service has a legitimate interest in protecting the service from abusive automated crawling, spam, and other forms of abuse that can harm our service or other users of our service. IMI acts as a “data processor” acting on behalf of its customers as defined under the GDPR, and a “service provider” for the purposes of the California Consumer Privacy Act (CCPA). For more information about hCaptcha’s privacy policy and terms of use, please visit the following links: https://www.hcaptcha.com/privacy and https://www.hcaptcha.com/terms

 

Complianz | The Privacy Suite for WordPress

This website uses the Privacy Suite for WordPress from Complianz to collect records of consent. For this functionality your IP address is anonymised and stored in our database. For more information, see the Complianz Privacy Statement.